Media Keys

Hi all.
I have a Turbo-Spero keyboard with several media keys, basically what i am looking for is a way to rebind the media key so that it launches winamp instead of windows media player. Is there anyway to do this? The model number on the back is: kx-3801.
Thanks

http://www.howtogeek.com/howto/windows/assign-keyboard-media-keys-to-work-in-winamp/