Audio, which one?

Between Bose and Audio Technica, which one would you chose?I mean they're both pretty good audio companies, but for you, which one is better?

Bose is too expensive for the products they have. I don't know Audio Technica, personally I get my headsets from Sennheiser.

I suggest you PM Patton for this type of question, his previous job involved this kind of thing.

It wasn't really a real question, just wanted to know your opinion >_<